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Scaled a niche food brand from zero to consistent weekly sales of premium suya products, achieving £18.99 price point per pack in a highly competitive UK food market.
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Built a trusted direct-to-consumer channel, handling end-to-end production, packaging, cold-chain logistics, and influencer marketing that drove high customer engagement and repeat orders.
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Established SuyaHQ as a culturally relevant brand, successfully positioning it within the Afro-Caribbean diaspora community while maintaining food safety, compliance, and customer satisfaction.
