Led the Reliable Volume/ROI Key Strategic Choice (KSC) initiative, improving campaign efficiency and delivering a consistent uplift in biddable revenue across digital channels.
Collaborated cross-functionally across tech, ops, and sales teams, gathering requirements, writing EPICs, and contributing to implementation strategies that enhanced user engagement and lead quality.
Improved response time to internal feature requests by 27% and achieved a 3% month-over-month increase in revenue by prioritizing high-impact items using data-driven product backlog management.