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Led the end-to-end development and launch of BidBuddy, a subscription-based, gamified eCommerce platform—achieving 200% month-over-month user growth post-launch.
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Defined and executed the product vision, managing a cross-functional remote team through design, agile delivery, and app store deployment across iOS and Android.
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Drove engagement and retention by integrating data-driven user insights into feature development, positioning BidBuddy as both technically complex and commercially viable.